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PALO ALTO, Calif. (September 25, 2000) - ClickAction™ Inc.
(Nasdaq: CLAC), a leader in permission-based email marketing/e-messaging,
announced today the launch of Elibriumú, a division of ClickAction
formally known as MySoftware, which will provide small business
professionals with effective Web-based solutions. Elibrium brands
target small and medium size businesses and include Elibrium, MySoftware,
MyProspects and eProspects. Elibrium's new Internet Business Solutions
product line will be available through retail stores and on-line
distributors in January 2001. Elibrium offers professionals access
to state-of-the-art Internet business services with up to 200 percent
more value than services previously available only via the Internet.
This strategy offers Application Service Providers (ASPs) and other
Internet-solution providers with access to millions of business
customers.
Recently, at the RetailVision Fall 2000 event, Elibrium introduced
its new name and Internet Business Solutions strategy. The response
was overwhelmingly positive from both top retail customers and on-line
distributors.
"Elibrium's Internet Business Solutions align perfectly with
Staples' commitment to offer small business customers the most effective
and innovative solutions for their business," said Jonathan
Magasanik, senior vice president of merchandising at Staples.
Elibrium allows its Web-based partners the ability to reach retail
customers that were previously difficult to acquire. Agillion Inc.,
an Elibrium partner, will offer their customer management solution
as a packaged retail product. "Partnering with Elibrium extends
Agillion's reach to the retail market offering us another distribution
channel for our leading customer-focused solution," said Steve
Papermaster, chairman and CEO of Agillion.
"Elibrium will continue to deliver a variety of solutions
to our customers' challenges. A preferred method of purchasing for
our 1.4 million small business customers is through retail stores
and their web based counterparts. These professionals rely on retail
for product options and education," said Christina Willett,
vice president and general manager of Elibrium. "Additionally,
our channel knowledge and strong brand recognition provide Internet
companies with an effective customer acquisition venue."
"ClickAction's Elibrium division serves a rapidly growing
market of 30 million small business professionals," said Gregory
Slayton, president and CEO of ClickAction. "Lead by a deeply
experienced management team, our Elibrium division is growing quickly
and is highly profitable. It is also the first in the industry to
offer this new sales channel to Internet partners, another promising
market opportunity."
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