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San Mateo, CA. - April 30, 2001 - NetLedger, Inc., the leader in
Web-based solutions that streamline small businesses and help them
succeed, today announced that it has formed a strategic alliance
with Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), a
provider of productivity software and services to simplify home
and business life. Effective immediately, NetLedger's online accounting
service is available in a box at retail stores such as Staples,
Office Depot, and other office and computer supply stores.
NetLedger's Web-based accounting product is boxed and marked as
NetLedger Accounting Pro™. Included in the box are a product
manual, a getting-started guide and a CD. The CD will give users
useful information about the benefits of the NetLedger Accounting
Pro™, an overview of what the product does and a sign-up process.
The offerings in the box include 4 months accounting and payroll
service plus 5 employee access accounts. The suggested promotional
retail price is $59.95, which represents over a 50% savings vs.
the cost of these items purchased separately online. In addition,
there is a $10 rebate for users who switch from QuickBooks, Peachtree
Accounting, One Write Plus or Microsoft Money.
This partnership results in a unique approach to market the ASP
offerings to small businesses through retail channels. Complementary
to its Internet-based approach, this unique move helps NetLedger
communicate the benefits of its online services to small businesses
in a more direct way , educating them on the leading-edge business
management application that can change the way they do business.
Using NetLedger, small businesses can save time and money; access
up-to-the-minute information to make better business decisions;
and strengthen and extend business relationships using the Internet.
"NetLedger is taking another novel approach to expand distribution
channels," said Evan Goldberg, president and CEO of NetLedger,
Inc. "It is a wild card to play, but I believe this approach
has great potential because traditionally more than 90% of small
business software is sold through giant retail store chains. With
Elibrium's expertise in this arena and its aggressive ASP initiative,
NetLedger's services will reach out to millions of small business
end-users."
Christina Willett, senior vice president and general manager of
Elibrium said, "Our ASP initiative serves to market the most
innovative applications through our well-established retail chains
so that small business customers can easily access online products.
We choose NL because it provides the best online accounting application."
Users can run NetLedger on all major browsers and operating systems,
with anytime, anywhere access.
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About NetLedger
Founded in 1998, NetLedger, Inc. is the leader in Web-based solutions
that streamline small businesses and help them succeed. NetLedger's
integrated system includes NetLedger Accounting, NetLedger Payroll,
NetLedger Online Bill Pay, NetLedger Web store/Web site, NetLedger
CRM, NetLedger Employee Center and NetLedger Premium Customer Support.
NetLedger also provides enhanced, integrated solutions to small
businesses through its strategic partnerships including Yahoo! Inc.
(Nasdaq: YHOO), Automatic Data Processing Inc. (NYSE: AUD), OfficeMax
(NYSE: OMX), OneCore.com, Stamps.com (Nasdaq: STMP), New England
Business Service (NYSE: NEB), Paytrust, and Innovative Merchant
Solutions. For more information about NetLedger visit the Web site
at www.netledger.com or call 1-800-NetLedger. NetLedger has recently
won PC Magazine Editors' Choice Award, PC World Best Bet and Ziff
Davis Smart Business MVP 2001 Award, and ASPNews.com Top 20 ASPs
Award. NetLedger is a trademark of NetLedger, Inc.
About Elibrium
Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), provides
productivity software and services to simplify home and business
life. For more than 10 years, businesses have trusted Elibrium’s
leading brand, MySoftware, to help grow their business while saving
time and money. Our commitment to empowering small business professionals
continues as we expand and enhance our existing services as well
as provide a new way to access services on the Web. Elibrium’s
Internet based applications offer the best solutions on the Web
by way of a packaged CD-ROM with tutorials, easy set up and exceptional
value. Since the introduction of our first title, over 12 million
products have been sold. Headquartered in Palo Alto, California,
Elibrium sells products and services at over 7,000 locations. For
more information visit www.avanquestusa.com.
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