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NEEDHAM, Mass. and PALO ALTO, Calif. - March 21, 2001 - Roving
Software Inc. and the Elibrium Division of ClickAction (Nasdaq:
CLAC), announced today that they will co-market and distribute Roving's
Constant Contact(R) Web-based email marketing software through the
retail channel. Constant Contact enables small businesses to easily
build and manage permission-based email lists, create and distribute
professional email communications, and track campaign results without
technical or HTML skills.
Elibrium's parent company, ClickAction, is a leading provider of
electronic messaging and customer relationship management products
and services in the enterprise market. This partnership with Roving
provides complementary email marketing solutions to serve the small
business customer.
"Our relationship with Elibrium opens up an enormous distribution
channel for Constant Contact and makes it the first Web-based email
marketing product packaged for retail and designed exclusively for
small businesses," said Gail Goodman, chief executive officer,
Roving Software Inc., makers of the software application. "Elibrium's
ability to distribute our online application to store shelves allows
us to get Constant Contact into the hands of small business owners,
who often turn to office supply retailers when making software-buying
decisions."
"Office Depot has added similar products to Constant Contact
from the Elibrium line," said Bryan O'Connell, Divisional Merchandising
Manager, Office Depot, "We feel these products are great opportunities
for small businesses to utilize the Internet to run their businesses
more effectively."
"Email marketing has been proven to be an effective, if not
essential, relationship-building tool for businesses large and small,"
said Christina Willett, general manager, Elibrium. "In today's
changing Internet marketplace, many small business customers still
look to their trusted office supply stores for software products
and information. Our partnership with Roving allows us to provide
small and medium size businesses with a valuable online email marketing
solution in a familiar retail environment."
In addition to expanding the reach of ASPs like Roving, Elibrium's
unique distribution strategy makes it possible for retailers to
leverage the rapidly growing ASP software marketplace, enabling
retail stores to generate revenue from the initial sale of the product,
as well as a percentage of the ongoing revenue from monthly fee-based
solutions like Constant Contact.
Elibrium will leverage its retail channel relationships to aggressively
market Constant Contact and will provide a link to the product via
the Elibrium Bridge, which is included with all Elibrium packaged
products, allowing customers to learn about and try other Elibrium
titles.
Beginning in April, Constant Contact will hit the store shelves
of more than 2,000 major office supply retailers nationwide including
Staples, Office Depot, CompUSA, MicroCenter, and Fry's Electronics.
Constant Contact is priced at $39.95, which includes up to six months
use of the service.
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About Roving
Roving Software is a B2B e-marketing services company, providing
permission-based email marketing products and services to hundreds
of small and medium e-businesses (SMEs). Roving's Constant Contact(R)
is the email marketing manager for small business. Constant Contact
helps small businesses reach their visitors and customers easily
and affordably with targeted, relevant email communications based
on their interests. Constant Contact is designed and priced for
SMEs and is marketed through a wide variety of channel partners,
such as small business aggregators, portals and marketplaces including
TEAM Mucho, Inc., AllBusiness, Inc.com, NetLedger, SwitchBoard,
Inc. and Trellix. Roving Software is funded by Morgan Stanley Dean
Witter Private Equity, Commonwealth Capital Ventures, and Longworth
Venture Partners. For more information, call 781-444-6160 or visit
www.roving.com.
Roving, Roving Software, Roving Express and Constant Contact are
trademarks or registered trademarks of Roving Software Inc. All
other company and product names may be trademarks or registered
trademarks of their respective companies.
About Elibrium
Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), provides
productivity software and services to simplify home and business
life. For more than 10 years, businesses have trusted Elibrium’s
leading brand, MySoftware, to help grow their business while saving
time and money. Our commitment to empowering small business professionals
continues as we expand and enhance our existing services as well
as provide a new way to access services on the Web. Elibrium’s
Internet based applications offer the best solutions on the Web
by way of a packaged CD-ROM with tutorials, easy set up and exceptional
value. Since the introduction of our first title, over 12 million
products have been sold. Headquartered in Palo Alto, California,
Elibrium sells products and services at over 7,000 locations. For
more information visit www.avanquestusa.com.
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