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SAN MATEO, Calif. (Nov. 2, 2001)-Elibrium, Inc., a leading provider
of productivity software and services, announced today the release
of MyHolidayGreetingCards, MyHolidayMailingLabels and MyHolidayPhotoEditor,
three new additions to its popular holiday software line. The three
titles give individuals, families and small businesses an easy way
to create holiday cards, organize mailing lists, print holiday labels,
and create customized photos suitable for gift giving. Each is now
available at major computer and office supply retailers, with an
estimated retail price of $9.95.
MyHolidayGreetingCards offers users the option to design customized
cards using the festive graphics and colorful fonts that are provided,
or to select from one of several dozen pre-designed formats. MyHolidayMailingLabels
helps people organize and manage holiday card address lists as well
as create seasonal mailing labels for envelopes and gift parcels.
MyHolidayPhotoEditor makes customizing photos fun and easy. It lets
users capture photos from scanners, digital cameras and electronic
graphic files to create specially designed photos for holiday gift
giving.
"'From our house to yours' takes on new meaning when people
design personalized cards or create a custom photo for friends,
colleagues and family during the holiday season," said Anne
Norland, senior vice president of marketing for Elibrium, Inc. "With
this year's annual holiday software releases - our fourth year in
a row for issuing holiday titles - we've added even more creativity,
ease of use and fun to gift giving, card creation, and mailing."
MyHolidayGreetingCards, MyHolidayMailingLabels, MyHolidayPhotoEditor
are the latest holiday titles offered by Elibrium, an annual tradition
the company began in 1998 with the release of MyHolidayMailingKit.
Each year since 1998, the MySoftware holiday products have been
top selling software titles at retail throughout the holiday season.
While this special holiday software is primarily promoted in stores
from October through January, it includes formats and features for
other annual holidays, including Valentine's Day, Easter, Mother's
Day, Independence Day and Halloween.
About Elibrium
Based in San Mateo, California, Elibrium, Inc. provides productivity
software and services that simplify home and business life. For
over 14 years, customers have trusted Elibrium's leading brand,
MySoftware, to help grow their businesses cost effectively. Elibrium
empowers users by providing finance, mailing, design, labeling and
information management tools to increase business efficiency through
the Internet, personal computers and handheld devices. Since the
introduction of its first title, the company has sold more than
20 million products. Elibrium's products and services are available
at more than 7,000 outlets including leading retailers Staples,
Office Depot, OfficeMax and CompUSA.
Elibrium was founded in 1987 as the MySoftware Company and went
public in 1995. The company changed its name to ClickAction in 1998
marking its expansion into the e-mail marketing arena. The legacy
software division was renamed Elibrium, reflecting its newest Internet-based
applications. In June 2001, the management team of Elibrium completed
a buyout of the division, giving birth to Elibrium, Inc. a privately
owned company led by CEO and President Christina Willett. More information
on Elibrium, its partners, products and services is available at
www.avanquestusa.com.
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