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SAN MATEO, Calif. (August 26, 2002)- Elibrium, Inc., a leading
provider of productivity software and services, today celebrates
the 15th anniversary of its flagship software brand, MySoftware.
First developed in 1987, the concept of providing low cost software
solutions was created to serve the needs of the growing number of
PC users and enhancements in personal computing. MySoftware initially
launched mailing and labeling products into the retail channel in
the late 80's, and with the success of these products, grew its
product list within the next 5 years to include all-time bestsellers
such as MyDeluxeInvoices&Estimates, MyProfessionalBusinessCards,
and MyDataBase. The MySoftware brand of products has been sold through
the retail channel in office superstores such as Staples, Office
Depot, and Office Max, as well as consumer electronics outlets such
as CompUSA, Fry's and MicroCenter, and ranges in price from $19.95
to $49.95.
Throughout the past 15 years, MySoftware products have served over
10 million customers and its line of productivity products has emerged
as the #1 selling small business software brand in the retail channel.
The company launched new versions of its core titles in 2001 and
has since seen up to a 150% increase in sell-through on products
such as MyLabels and MyDeluxeInvoices&Estimates. Individual
product accolades include MyMailList&AddressBook emerging as
the #1 selling mail list product available in the retail channel,
MyDeluxeInvoices&Estimates ranking as the #1 selling invoice
product, and MyProfessionalBusinessCards as the #1 selling business
card product, according to NPD Intelect*. Contributing to the success
of the brand, the company continues to expand its product coverage
through alternate channels, including OEM partnerships and International
distribution agreements.
"MySoftware products have been sold since the inception of
computer retail stores. The products have evolved with the revolutions
in technology over the last 15 years, contributing to their success,
longevity and emergence as true leaders in their categories."
says Anne Norland Anderson, senior vice president of marketing for
Elibrium. "Our customers have looked to MySoftware products
to provide powerful, easy to use, cost effective solutions. The
company remains dedicated to further enhancing the MySoftware brand
and we believe our success will continue over the next 15 years
as we strive to meet the ever-changing needs of individuals and
small businesses."
"The MySoftware brand of products has consistently performed
well at Staples over the years," says Dennis Agresti, Senior
Buyer at Staples, Inc. "The products meet specific needs of
our customers at reasonable prices. We have been partners with Elibrium
for over 15 years and have always looked to them to provide quality
productivity products for our customers". Elibrium was awarded
the Staples Software Department's Vendor "Lifetime Achievement
Award" in October 2001.
MySoftware's parent company, Elibrium, Inc, also celebrated its
1-year anniversary in June 2002. Elibrium, Inc was established when
the management team of the MySoftware division of ClickAction completed
a buyout of the division assets and formed a separately owned company,
entitled Elibrium, Inc. Since its inception in June 2001, Elibrium
has been ranked as one of the Top 100 Women Owned Businesses by
the San Francisco Business Times, and its company CEO, Christina
Willett Seelye, was featured in its CEO Profile in April of this
year. More information on the company's history can be found at
http://www.avanquestusa.com/mysoftware/timeline.htm
*NPD Intelect Market Tracking, January 2002-April 2002. Based
on total U.S. retail sales.
About Elibrium
Based in San Mateo, California, Elibrium, Inc. provides productivity
software and services that simplify home and business life. For
15 years, customers have trusted Elibrium's leading brand, MySoftware,
to help grow their businesses cost effectively. Elibrium empowers
users by providing finance, direct mail, design, labeling and information
management tools to increase business efficiency through the Internet,
personal computers and handheld devices. Since the introduction
of its first title, the company has sold more than 20 million products.
Elibrium's products and services are available at more than 7,000
outlets including leading retailers Staples, Office Depot, OfficeMax
and CompUSA.
Elibrium was founded in 1987 as the MySoftware Company and went
public in 1995. The company changed its name to ClickAction in 1998
marking its expansion into the email-marketing arena. The legacy
software division was renamed Elibrium, reflecting its newest Internet-based
applications. In June 2001, the management team of Elibrium completed
a buyout of the division, giving birth to Elibrium, Inc. a privately
owned company led by CEO and President Christina Willett Seelye.
More information on Elibrium, its partners, products and services
is available at www.avanquestusa.com.
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